MIDO

Though still something of a novice on the Czech market, in many other countries of the world Mido watches, with a tradition reaching back more than a century, are a household name. Before the brand, famous for its superb COSC-certified mechanical watches, became part of the Swatch Group, the world’s biggest watchmaking concern, it had a fascinating history. Characterising the brand nowadays are its architecture-inspired designs as well as its striking models following up on historic timepieces. 
 

Where to buy?

Boutique Carollinum
Pařížská 11, 110 11 Praha 1
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Quality
Quality
In terms of the number of watches boasting a COSC certificate of accuracy, Mido is among the world’s largest producers. Its chronometers are therefore guaranteed to have a maximum deviation of -4 to +6 seconds per day.
The principal indicator of a mechanical watch’s quality is, naturally, its accuracy. The COSC certificate, which many a Mido watch has earned, is issued by the independent Swiss organisation Contrôle Officiel Suisse des Chronomètres. Each and every Swiss-made watch or movement that has been awarded this coveted certificate of accuracy is meticulously tested separately in five different positions and under various temperatures.
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Innovations
Innovations
Apart from their accuracy, some Mido watches also boast the most advanced technologies, such as, for example, an anti-magnetic hairspring.
The hairspring, part of the watch’s heart or, more precisely, the watch’s balance wheel, is one of the vital components of the movement as it finds itself under constant strain. Its oscillation rate is determined by the frequency, which in the case of the automatic Caliber 80 Chronometer Silicon watch is 4 Hertz. Made of silicon, the hairspring is resilient to impacts and, on top of that, anti-magnetic. Inherent to this material is an extended power reserve which, when it comes to this calibre, is 80 hours. So, the watch can lie on a shelve for three days without you paying any attention to it and still run flawlessly.
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Appealingly priced
Appealingly priced
The brand’s offer solely comprises of automatic watches in a very appealing and accessible price range of CZK 20,000-50,000!
If you decide to have a Mido as your first watch or if you wish to have it as an addition to your collection of everyday watches, then there is a very broad range of wonderful designs and case shapes to choose from. Watches featuring complementary mechanisms, such as chronographs, GMT function or day and date, moon-phase and power reserve indicators are available at truly accessible prices.
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Timelessness
Timelessness
Mido watches are by no means fads, quite the contrary, they are timeless timepieces that come in such an extensive range that you can easily choose one to suit your personal lifestyle. Do you prefer elegance or a sporty model?
If you desire a watch for everyday use that, at the same time, strikes the perfect balance between your professional and leisure activities, then there are more than plenty of models to choose from at Mido. Some elegant models are juiced up with a chronograph function giving them a sportier feel. The Ocean Star line has characteristic diver watch features, such as the screw down crown and a uni-directional rotating bezel. Though drawing from a 1944 model, these watches have enhanced it with a very contemporary look.
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Automatic winding
Automatic winding
All mechanical Mido watches come with an automatic winding mechanism. They run thanks to your movement. This makes it a pleasure and a motivation to wear the watch on your wrist.
The brand is a great proponent of self-winding timepieces known as automatics. Its history shows it has achieved merit through several patents and horological firsts when it comes to movements. These feature rotors that by means of continuous movement wind the mainspring in the barrel. If you wear your watch regularly, it will not require any additional activity from you to keep it wound.
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Broad product range
Broad product range
Only a few brands manage to present a balanced offer catering equally to the demands of their male and female clienteles. Mido is just as dedicated to women’s watches and paired watch models as it is to their male counterparts.
Generally, men’s watches tend to be more strongly represented on the market than women’s watches. Mido, however, offers countless models for women. These feature diamond details, dials set with gemstones or covered in mother of pearl. A variety of case shapes and sizes, high-quality ETA movements, very becoming bracelets, the finest leather straps and appealing price levels render the brand very popular across genders and generations.
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More about Mido

 

The look of each collection is inspired by architecture. A  look at a Baroncelli watch may evoke the aesthetics of the Rennes Opera House in Brittany in France, a Belluna watch brings back the harmonious curves of the Royal Albert Hall in London while a Multifort induces the atmosphere of Sydney and the majestic appeal of the famous Harbour Bridge.

The women’s Rainflower line is reminiscent of the Singaporean ArtScience Museum while the Roman Colosseum is the architectural gem pervading the All Dial collection. The Commander range, which has just celebrated its 60th anniversary, draws from the uniqueness of the Eiffel Tower while in the Ocean Star collection we can hear the ribald tales of sailors as they sail past the Gibraltar lighthouse.
 

The most sought-after MIDO timepieces

The brand’s history 

Watchmaker Georges G. Schaeren founded the Mido company on a very significant date – 11 November 1918. It was the day on which a railway carriage in the French town of Compiègne was the scene for the signing of the armistice between the allied forces and Germany that would officially end WWI. On that very same day, 36 year-old Schaeren set up his firm Mido, which is derived from the Spanish “yo mido” meaning “I measure”.

The firm’s first successes came hand-in-hand with a wave of unbridled enthusiasm for fabulous motorcars in the mid-1920s. Its timepieces, sporting the logos of Bugatti, Ford or Fiat, accompanied newly purchased cars. Nowadays, these watches are prized collector’s items.

 

The continuous effort to present the perfect watch spurred the designers and watchmakers at Mido to constant perfection. In the 1930s the brand came up with its first technological novelty, a cork seal for the crown ensuring water-resistance. Later on this acquired the moniker Aquadura. Not long afterwards the firm boasted the shock-proof, anti-magnetic and water-resistant Multifort watch, which proved an instant hit. More than 85 years have passed since the introduction of this bestseller which, to top it all off, featured a self-winding mechanism.

In 1954 it was the Mido workshop that saw the birth of the Powerwind system. This simplified the self-winding mechanism from seventeen parts to just seven and, above all, extended the power reserve. Another milestone for the brand came in 1967 when it introduced the world’s smallest automatic winding mechanism. With the new millennium came the era of architecturally-inspired watches. Mido sponsors sportspeople and extreme sports, such as show jumping and Red Bull Cliff Diving, but the brand’s most famous ambassador is Robi the Robot, who was born as early as 1939.

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