Tudor

Tudor watches, instantly recognisable by their emblematic shield on the dial, are manufactured under the same roof as the illustrious “royal” Rolex watches. Not only does Tudor share its founder and production know-how with Rolex, but also the luxury brand’s values and its emphasis on uncompromising quality. Tudor watches stand out by their resistance, distinctive design with vintage elements and fit so perfectly in the active lifestyles of people living in modern metropolises. A Tudor watch brings its owner an excellent quality to price ratio and a value that lasts: it’s no wonder Tudor watches are gaining in popularity so fast.
 

Where to buy?

Boutique Carollinum
Pařížská 11, 110 11 Praha 1
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Resistance
Resistance
Tudor watches are renowned for their tough, resistant construction, both in sports and classic watches. For a Tudor watch, being waterproof to a depth of 100 m is considered the bare minimum. Then you can add in its increased resistance to shock and dust.
From the very beginning, Tudor put its money on robustness and endurance: Tudor watches have become the first choice of men in many demanding and potentially dangerous professions. The brands’ massive advertising campaign for Tudor Oyster Prince in 1953 helped establish its image: the watches featured in the campaign were exposed to extremely harsh conditions. A watch worn by a mine worker endured 252 hours of mining in a mine shaft, another one went for thousands of miles with a motor biker, and yet another weathered a month with its wearer working day after day in construction, doing the extremely demanding job of riveting.
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Innovation
Innovation
In recent years, Tudor’s precision craftmanship, its main asset since the brand’s foundation, has been paired with the innovative use of high-tech materials and processes.
In 2015, the brand earned itself a reputation as an innovator: this is when it brought out its first Tudor Manufacture Calibre MT5612 with a non-magnetic silicon balance spring. Tudor’s quality ceramic bezels, made of zirconia, are so hard and resistant they must be worked with diamond tools. In the Fastrider Black Shield model Tudor was the first to present a monobloc case produced as a single piece using nothing but high-tech injected ceramics.
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Iconic design
Iconic design
It is impossible to overlook a Tudor watch on its wearer’s wrist. The watch’s design, thought-out to the smallest detail, combines distinctive shapes and contrasts that perfectly reflect the self-assurance of the brand and those wearing its products.
In 1969 Tudor celebrated great success with its daring square design of indexes and robust hands with a square element that became known as the “Snowflake”. In 2012 the solution was a purely functional one to start with – it helped divers to read the time accurately – since then it has become the characteristic feature of the Black Bay and Pelagos lines.
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Reasonable price
Reasonable price
Tudor was founded with a clear intention: to offer customers excellent quality watches with a more accessible price tag than its sister brand Rolex. It has never strayed from this founding idea.
A Tudor watch brings its owner appreciation and respect. The brand’s emblematic shield logo is a guarantee of exceptional quality. Tudor enjoys a great reputation in the world of watchmaking, and rightly so. Offered at a reasonable price, it’s no wonder that Tudor is often seen as the gateway into the world of luxury watches.
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Popularity
Popularity
Tudor’s legacy is courage and freedom. Tudor watches used to serve the navy and now, they are the companions of modern-day, 21st century nomads. Together with their ambassadors, David Beckham and Lady Gaga, they are basking in the golden glow of popularity.
In recent years, Tudor has stepped out from the shadow of its sister brand, Rolex. Year after year its new models pleasantly surprise the watchmaking world. A part of its strategy is that the brand emphasises the preferences and wishes of its customers and this translates into the extensive selection of variations in individual models, including the highly popular textile straps.
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Vintage lives on
Vintage lives on
Models inspired by the designs of famous Tudor and Rolex timepieces and offering contemporary reinterpretations are strongly represented in the brand’s portfolio
Tudor’s reinterpretation of vintage models has gained the brand the hearts of Rolex’s admirers. Tudor’s “older sister” turns back to its history, but very rarely, and is happier to keep on renewing the designs of its watches. In contrast, Tudor has succeeded to make the most of the alliance of the two brands and to use the gap in the market to its advantage.
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More about the brand

Tudor, despite introducing a number of iconic chronographs and divers’ watches much appreciated by collectors in the 1960s and 1970s, remained overshadowed of its mother company Rolex for many decades. In line with its founder Hans Wildor’s wish, Tudor manufactured high-quality watches with cheaper, externally supplied movements so that a watch from the “Rolex family” could be acquired by a larger number of customers.


This attitude underwent a radical change in 2008 when Tudor presented its new strategy and showed what was the most successful metamorphosis from a watchmaking brand in the new millennium. Alongside more daring designs, Tudor has focused on original renditions of iconic vintage models and this approach has brought it unprecedented success. The brand’s newly acquired self-assurance is reflected in many high-tech innovations and the development of its own in-house movement that was first introduced in 2015.

The brand’s history 

The beginnings of Tudor are linked to two dates: in 1926 Hans Wilsdorf, the founder of Rolex, bought exclusive rights to the use of the Tudor name and later on bought the brand’s name outright. At the beginning, the name Tudor was featured on some Rolex watches and many of them bore both names. It wasn’t until twenty years later that the independent Montres TUDOR S.A. was founded with the idea to produce watches with a more accessible price tag whilst still having the unmistakable features and components developed for Rolex.

The resilience and practicality of Tudor watches made them very popular with many professionals. At the time, Tudor divers’ watches were among the best in its category and worn by the members of the elite units of the French and American Navy.

After the stellar times of the 1960s and 70s the brand went through a period of searching for its renewal. That long-awaited, new impulse came in 2008.

In the past decade, Tudor has presented several models, most of them original interpretations of vintage models (the Black Bay and Pelagos collections). The brand’s courage, uniqueness and vigour have been confirmed by the development of its in-house movement and a number of innovations but also by its alliance with Breitling, an unprecedented event in the world of watchmaking, with whom Tudor exchanges certain components. The motto of Tudor’s new campaign “Born to Dare” with its main protagonists, Lady Gaga and David Beckham, is another proof of the brand’s aforementioned qualities.

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