Nothing is more emblematic of the traditional Swiss TAG Heuer manufacture than its unrelenting endeavour to push the limits of accuracy in both timekeeping and intricate horological mechanisms. Ever since its foundation in 1860, it has kept on surprising the world with its ground-breaking innovations. Its most recent surprise was when it became the very first luxury watch brand to enter into the smartwatch segment. Thanks to its unparalleled precision, TAG Heuer has always enjoyed the favour of racing drivers and other sportspeople. Today, they have been joined by lovers of high-end smartwatches that combine sophisticated luxury and elegance with impeccable technological perfection.