Over the generations, the IWC Schaffhausen brand has come to symbolise the essence of Swiss watchmaking. Its extraordinary popularity in the Czech Republic and elsewhere in the world is absolutely justified. The brand has been the hallmark of craftsmanship, perfection and an uncompromising quest for the utmost in quality – exactly the qualities one would expect from a Swiss watch in the first place. Moreover, the brand’s extensive portfolio has something to offer for everyone, including fans of aviation, diving, horological complications as well as those who feel drawn to elegant classics in the best sense of the word. Underscoring the brand’s privileged position are famous personalities, both women and men – ambassadors and friends of the brand – who wear their IWC watch with pride and not just on the red carpet.