IWC

Over the generations, the IWC Schaffhausen brand has come to symbolise the essence of Swiss watchmaking. Its extraordinary popularity in the Czech Republic and elsewhere in the world is absolutely justified. The brand has been the hallmark of craftsmanship, perfection and an uncompromising quest for the utmost in quality – exactly the qualities one would expect from a Swiss watch in the first place. Moreover, the brand’s extensive portfolio has something to offer for everyone, including fans of aviation, diving, horological complications as well as those who feel drawn to elegant classics in the best sense of the word. Underscoring the brand’s privileged position are famous personalities, both women and men – ambassadors and friends of the brand – who wear their IWC watch with pride and not just on the red carpet.

Where to buy?

Boutique Carollinum
Pařížská 11, 110 11 Praha 1
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Pilot’s watches
Pilot’s watches
Quite rightly IWC Schaffhausen is highly acclaimed for its pilot’s watches which enthral with their flawless design and iconic appearance. Every aviation buff will find something to their taste in this collection of watches that once served as professional instruments for men in cockpits.
The manufacture in Schaffhausen produced its first pilot’s watch in 1936. It wasn’t long until these precision timepieces gained favour among both military and civilian pilots alike – by the end of the 1940s the brand had even become an official supplier to the British Royal Air Force – and they have continued to bask in the limelight ever since. Today, the brand comes with wonderful innovations – such as novel materials for cases – and it further captures the imagination through collaborations with, amongst others, the U.S. Navy’s flight demonstration squadron the Blue Angels or by sponsoring the round-the-world flight by the legendary Silver Spitfire fighter plane.
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Universality
Universality
Do you desire a quintessentially Swiss watch? In that case there is no better choice. Everyone, men and women alike, can pick and choose something that suits them down to the ground in the IWC collection, regardless of whether you love flying, diving, the world of motoring or simply long for a classic timepiece with complications encased in gold.
IWC Schaffhausen divides its watches into seven clearly arranged collections and although it is one of the most universal watch brands on the market, you can be sure that just one watch with the IWC logo on it will not suffice. The Portugieser line represents the art of haute horlogerie, the Pilot’s Watches bedazzle pilots and aviation buffs, Portofino is testament to your refined taste, the Da Vinci range underlines your elegance, the Ingenieur collection captures the imagination of racing and sports watch enthusiasts, Aquatimer is a treasure trove of diver’s watches and the Jubilee Collection pays homage to the brand’s 150-year history.
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Celebrity
Celebrity
IWC has bolstered its position as one of the top players on the international luxury watch market with a host of superbly chosen sponsorships and partnerships. Its watches shine from the wrists of famous actors at film festivals and are worn by the players for Tottenham Hotspur in the British Premier League.
IWC Schaffhausen watches are hugely popular amongst Hollywood celebrities serving as the perfect affirmation of their stardom and exceptionality. They are worn by the likes of Quentin Tarantino and the radiant Cate Blanchett or Rosamund Pike as well as by personalities such as Bradley Cooper and James Marsden, who both have one around their wrist. The brand, moreover, supports international film festivals in New York, Beijing, Zurich, London, Dubai and, more recently, in Toronto too.
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Motoring world
Motoring world
If you are a lover of fast cars, the thrill of Formula 1 races and adrenaline-infused drives at breakneck speed, then IWC will not disappoint you. For many years now it has proven that the worlds of motoring and horology have plenty in common – both are dependent upon impeccable precision, outstanding engineering and never-ending innovation.
Since 2004, IWC Schaffhausen has been allied to the famous German carmaker Mercedes-Benz. It is the partner of Mercedes-AMG, which is the German motoring giant’s brand under which its fastest serially-produced cars are made. From 2013 IWC has also been locked in a partnership with the Mercedes-AMG Formula 1 team. This team also includes two dear friends of the watchmaking brand, top drivers Lewis Hamilton and Valtteri Bottas.
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Perpetual calendar
Perpetual calendar
Are horological complications your thing? Then your collection is not complete without one of the IWC Schaffhausen manufacture’s perpetual calendars. The most intricate one indicates the date, day of the week, month, moon phase and year without requiring a correction until the year 2499!
There are several Swiss manufactures capable of producing perpetual calendars that can deal with the varying lengths of the year’s months without the need to be reset, but only IWC Schaffhausen came up with the practical and innovative solution of a perpetual calendar module that can synchronise all its displays at once by simply using the crown. Conceived by the brilliant watchmaker Kurt Klaus and launched in 1985, the complex mechanism was first employed in the Da Vinci range and is now serving in the movements of some of the Portugieser and Big Pilot’s Watch models.
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Tradition
Tradition
IWC did not achieve its exceptional position on the market overnight, there is a 150-year history behind it. It was way back in 1884 that the brand introduced a beautiful pocket watch displaying the hours and minutes in digital fashion through numerals on rotating discs (the so-called Pallweber system).
IWC Schaffhausen has been one of the most popular luxury watch brands on the Czech market. One of the reasons it managed to acquire this privileged position is thanks to its longstanding tradition – its superb watches were already being imported into Czechoslovakia during the interbellum. It is therefore a dream of many a local connoisseur to get their hands on not just present models but also on vintage pocket and wristwatches, for which there is a considerable collector’s base.
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More about IWC

The seven splendid model ranges, from which just about everyone will be able to choose the watch of their dreams, are unequivocal proof of IWC Schaffhausen’s position as a world leader in fine horology. Another testament to the brand’s models’ exceptionality is that after registering your newly purchased watch online, the brand grants you an incredible eight-year warranty – something which certainly is not offered by every Swiss watchmaker.

Aware of its exceptional status as one of the world’s major watchmaking manufactures, IWC feels a great responsibility for its sustainability and the environment giving these issues high priority – and not only when it comes to the production of its watches. Its timepieces are made with the highest consideration for the environment in the state-of-the-art Manufakturzentrum production facility which was opened only two years ago. Both the brand and its suppliers of gold, platinum, and diamonds are members of the Responsible Jewellery Council. Its customers can, therefore, rest absolutely assured that the precious stones and metals used have been extracted in an ethical fashion without any violations of human rights.

History of the brand

In western Switzerland on the banks of the River Rhine near the imposing Rhine Falls lies the town of Schaffhausen. This is where the history of the brand with the initials IWC (International Watch Company) started. The company was founded in this town in 1868 by Florentine Ariosto Jones, an engineer and watchmaker from the American city of Boston, after his plan to produce quality watches for the American market in Geneva failed to come off. This location not only allowed him to take advantage of the skills of experienced Swiss watchmakers but also to utilise the power of the Rhine.

Initially, the firm produced high-quality pocket watches which would soon earn it renown. In the 1880s IWC bought the licence to a unique mechanism which showed the time in a digital fashion. By way of rotating discs featuring large numerals it was possible to display the hours and minutes in large apertures on the dial. IWC bought the patent for the mechanism from the Salzburg watchmaker Josef Pallweber. In the first half of the 20th century the manufacture achieved even greater fame through its wristwatches, both for men and women. To this day, the brand has been reaping the fruits of the innovative and entrepreneurial zeal of its founder “Master Jones”.
 

By the 1930s IWC Schaffhausen had presented its first pilot’s watches. These would become truly iconic over the years. That same period also saw the birth of the legendary Portugieser line – exquisite classic timepieces of superb quality featuring intricate complications such as perpetual calendars. IWC, however, always kept its finger on the pulse of the times, so in the 1960s it unveiled its first diver’s watch, water-resistant to a depth of 200 metres (20 bars) - unprecedented at the time.

The “quartz crisis” in the 1970s – when the mechanical Swiss gems of horology found themselves roundly beaten in terms of accuracy by much cheaper battery-powered watches from Japan – gave rise to an, at first, inconspicuous development which would eventually prove ground-breaking for the brand and for mechanical watchmaking in general. As production slumped, accomplished watchmaker Kurt Klaus had plenty of time to experiment and rack his brains on novel solutions. Finally, his efforts paid off in the form of a game-changing perpetual calendar which was unveiled in 1985.



When interest in mechanical watches was on the rise again in the 1990s, IWC Schaffhausen had plenty to offer and alongside sporty models the brand also presented high complications and in-house chronographs which are at the top of the market.

A new chapter in the brand’s history started in 2000 when it became part of the Richemont luxury group. Since then, IWC has not only continued to produce sports models in cases which use new materials, such as sand-coloured ceramic or ceratanium, but it also still crafts classic highly complicated timepieces. Regardless of which IWC Schaffhausen model you choose, there is no way you will ever regret it.

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