There used to be a small watchmaker’s shop with the “Orologeria Svizzera” sign in the Palazzo Arcivescovile in the Florentine Piazza San Giovanni. Today, the palace houses a large Panerai boutique. The brand with Italian origins and a manufacture in Neuchâtel, Switzerland, interweaves its Italian history and Swiss present. Panerai watches exude unrestrained passion for the seas and oceans and can’t be mistaken for any other watch on the market. They say you’ll either love or hate Panerai. Yet decidedly, more numerous are those who fell in love with this unique brand offering both robust and unmistakably elegant watches.